Directors &
Expert Advisors

We have the support and help of a respected team of Board members and
Expert Advisors in our pursuit of the Digital Earth vision.

Douglas Gerull

Director, President, CEO

Doug leads the team as their President and CEO furthering Pyxis' pioneering work in bringing DGGS and Digital Earth tech to users who need easy, powerful geospatial search and analysis tools.

He has served with Carl Zeiss responsible for military reconnaissance and commercial mapping systems in the US and Canada; Executive Vice President of Mapping Sciences for Intergraph Corporation (Huntsville, Alabama) responsible for worldwide geospatial R&D, software, and system integration; and was a co-founder of DigitalGlobe (WorldView, Livermore, CA) which was the first company to pursue and receive a license to build and operate a private system to sell commercial imagery from space. He served three years as Director and COO for Surrey Satellite Technology US (Airbus Defense & Space).

While serving Intergraph, Doug was a founding Director of Real Data Ontario, Inc. (RDO) the principal industry driver of the company "TERANET"; a company created with the Ontario provincial government to commercialize and electronically deliver land titles products within the province. The project succeeded in establishing the first joint, large-scale, for-profit, commercial/government data-utility formed to automate and commercialize public land title information delivery.

He is also the Founder of Gerull Labs "g-labs". A team of software developers and doctors innovating in vision therapy. Creating and distributing apps and 3D printed optics for the Apple iPad to doctors and therapists worldwide work with children on a range of vision problems.

Craig Doré, Dipl. Tech

Director, Co-Founder, Investor

Craig is a founding investor of PYXIS. Craig has provided valuable guidance and support since day one. His 'can-do' attitude and prudent decision-making ability has been both a hallmark of his leadership and provided core principles on which our company is built.

Craig is the president of Coliseum Investments. He is an entrepreneur, engineering and investor with a long history in the safety sector of the oil and gas industry. His experience with growth, customer relations, and contract management has brought valuable lessons to our governance. He has served on many boards and as the president and CEO of several successful corporations. His passion for innovation drives his support of the ground-breaking PYXIS technology.

Colleen Falkenberg

Director, Audit Committee

Colleen Falkenberg is the Compliance Officer at Stephen Avenue Securities Inc., a full service investment dealer and has 20+ years in the investment business working in many roles including sales, trading, corporate finance and compliance. Prior to joining Stephen Avenue Colleen worked for Reuters, the world's largest multimedia news agency, as a Team Leader for the Canadian Prairie Region where she was responsible for real time and historical data sales, co-ordinating marketing efforts relating to Canadian energy and agricultural products within the Reuters global organization and managing a sales and technical team. During both her finance and business media careers, technology has been at the centre of her work.

Mike Reynolds, B.Comm, CFA

Director, Audit Committee

Mike dedicates himself to the growth and prosperity of PYXIS by developing strategic business partnerships. He has been involved in several turnaround, merger, acquisition and divestiture mandates applying his business development, corporate finance, and problem solving expertise. His intrinsic understanding of what drives value within companies helps in identifying and crafting strategic relationships for special situation companies. Over the years, he has worked on assignments for MNP, Bank of America, GE Capital, and several leading venture capital, private equity, and high net worth financed organizations facing unique growth or value creation challenges.

Mike's passion is identifying and understand problems and opportunities through in-depth analysis. He is a power user of the Digital Earth Insight and it is this passion that fuels his belief that the product will be ideal for future decision makers.

Steve Adam, B.Sc., M.Sc., Ph.D

Director, Advisor, Energy Sector

Steve is a member of our Board with a unique perspective on geospatial science and on business. With a long term track record of performing and advising in both.

Steve's unique vision, where businesses 'work smarter not harder', enhances our Board. As the President of AdamLabs, his greatest strength is helping companies 'cross the chasm' by implementing technological change.

Steve believes that people are at the heart of any problem - or solution. As a system based thinker, an entrepreneur, and innovation enthusiast, he strives to distinguish the difference between augmenting human capability through technology and the wisdom and discipline that must remain a human process. He believes that leadership is participatory so his methods focus on being inclusive, collaborative, and customer-focused. Digital Earth Insight supports these goals by changing how decision makers - individuals and businesses - will quickly and easily get the answers they seek.

Michael F. Goodchild, B.Sc., M.Sc., Ph.D

Advisor, Geospatial Sciences, Earth Sciences and Academic Relations

Mike is preeminent Geospatial Information Scientist of our time. An early father of the Digital Earth as a concept and the leader in Neogeography, the crowdsourcing of Volunteered Geographic Information (VGI). He brings to our Advisory Board a wealth of knowledge and guidance for the emerging discipline of Digital Earth. He is Emeritus Professor of Geography at the University of California, Santa Barbara, affiliated in the Department of Geography at the University of Washington, recipient of four honorary doctorates, an elected member of several national academies of science, editor of many publications, a member of numerous editorial boards, publisher of 15 books and 500 articles, and, in 2007 winner the Prix Vautrin Lud.

Mike's research interests' include geographic information science, spatial analysis, and uncertainty in geographic data. It's this passion in the promotion of his research that helps formulate and build the foundations of the Digital Earth of the future.

Faramarz Samavati, B.Sc., Ph.D

Advisor, Computer Graphics and Immersive Environments

Faramarz is an internationally recognized academic expert on multi resolutions graphics and a Professor of Computer Science at the University of Calgary. His research interests include Computer Graphics, Visualization and Geometric Modeling. He has published more than 90 papers, one book and filed 3 patents. Currently, he is an Associate Editor of Computer&Graphics(Elsevier's journal) and a Network (principal) Investigator of GRAND NCE (Networks of Centers of Excellence of Canada in Graphics, Animation and New Media). In the past three years, he has received three "Best Paper" awards and the Digital Alberta Award 2013 (best in cross platform for GRSketch system).

Faramarz's insights and computer modelling perspectives will help to produce beautiful, seamless user interfaces for our Digital Earth product concepts and visualizations.

Hervé Buchwalter, B.Sc., MBA

Advisor, Geospatial Sciences, Client Relation

Hervé provides invaluable insight to PYXIS as a member of our Technical Advisory Board. As a specialist in the fields of Earth observation satellites, space earth observation and geo-information, he has been the Chairman and Chief Executive Officer of SPOT Image, one of the first public companies operating Earth Observation satellites transitioned into private activities including private funding of a fleet of commercial satellites (now a subsidiary of Airbus Defence and Space).

Based in France, Hervé is well known with the international community producing Earth observation content. His focus is to develop a clear story, strategy and sales capacity that fits with the Earth Observation content community's own objectives and priorities. His passion and experience with geospatial data distribution will assist the successful implementation of our Digital Earth platform.

Lynn Moorman, FRCGS, Ph.D

Advisor, Geospatial Sciences, Education Sector

Lynn is a researcher and educator focussed on geospatial literacy and the use of Digital Earth in the classroom.

She teaches Spatial Innovation, Advanced Spatial Analysis and GIS, and Physical Geography at Mount Royal University. While Lynn's background is in the remote sensing and geomatics industry (Canada Centre for Remote Sensing, Intera, Intermap), she has studied spatial cognition and educational technologies to grasp the reciprocal relationship between geospatial technologies and spatial thinking. Lynn's research includes citizen science applications and understanding the geoliteracy abilities and requirements of the next generation of Digital Earth users. For this work she has been recognized as a Killam Scholar, Fellow of the Royal Canadian Geographical Society, and recipient of the Salvatore J. Natoli Dissertation award from the National Council for Geographic Education. She brings a passion for empowering learners, and works to enhance the intuitive interface and capabilities of Digital Earth Insight through using the product with students internationally.