Board &

Responsibility is an action word at the PYXIS innovation™.

Perry Peterson, Dipl. Tech, B.Eng.

President, CEO, and founder of the PYXIS Innovation

Perry Peterson is the President, CEO, and founder of the PYXIS Innovation and creator of the PYXIS digital-Earth spatial reference system . Perry believes in the sacredness of the human journey as a story of growth and discovery. He also believes our emerging dominance comes with the urgent responsibility to wisely connect our decisions with consequences. Perry is recognized as the passionate driver of a new medium for our collective questions about Earth and its systems. His ideas for improving stewardship are a result of his diverse experiences as a father, a traveler, a professional engineer, a professor of geomatics, a successful entrepreneur, a software creator, a military pilot, a carpenter, a poet and song writer, a picker of wild blueberries and paddler of canoes. He is the creator of the PYXIS digital-Earth spatial reference system. His leadership and guidance attracts a diverse team of scientists, mathematicians, engineers, and geographers dedicated to building and supporting this new digital-Earth information medium. His efforts are recognized by thought leaders within many geospatial focused organizations including: the Open Geospatial Consortium; the International Group on Earth Observations; the National Geospatial-Intelligence Agency; NASA; Natural Resources Canada; the United Nations Environmental Program; the Global Biodiversity Information Facility and Geoscience Australia.

Craig Doré, Dipl. Tech

Director, Angel Investor

Craig is a founding member of the PYXIS innovation™. As our Angel Investor, Craig has provided valuable guidance and support since day one. His 'can-do' attitude and prudent decision-making ability has been both a hallmark of his leadership and provided core principles on which our company is built.

Craig is the president of Coliseum Investments. He is an entrepreneur, engineering and investor with a long history in the safety sector of the oil and gas industry. His experience with growth and decline, customer relations, and contract management has brought valuable lessons to our governance. He has served on many boards and as the president and CEO of several successful corporations. His passion for innovation drives his support of the ground-breaking PYXIS technology.

Mike Reynolds, B.Comm, CFA

Director, Strategic Partnerships

Mike dedicates himself to the growth and prosperity of PYXIS by developing strategic business partnerships. He has been involved in several turnaround, merger, acquisition and divestiture mandates applying his business development, corporate finance, and problem solving expertise. His intrinsic understanding of what drives value within companies helps in identifying and crafting strategic relationships for special situation companies. Over the years, he has worked on assignments for Bank of America, GE Capital, and several leading venture capital, private equity, and high net worth financed organizations facing unique growth or value creation challenges.

Mike's passion is identifying and understand problems and opportunities through in-depth analysis. He is a power user of the WorldView Studio and it is this passion that fuels his belief that the PYXIS product suite is ideal for future decision makers.

Sean Cooney, BA

Director, Marketing and Sales Strategies

Sean brings a unique blend of a global business perspective, North American real estate and GIS implementation experience to our Board of Directors. As the former Executive Vice President of Land Research and Acquisitions for one of North America's largest real estate investment firms, Sean was instrumental to the creation and management of a team of real estate professionals that were charged with the day-to-day research, due diligence and acquisitions of in many of North America's largest and most dynamic cities. During his tenure, Sean oversaw the due diligence and acquisition of approximately 75,000 acres of land with a reported book value that exceeds $3 Billion USD. Of particular interest, Sean was involved in the creation and implementation of a GIS system that is widely recognized as the "gold standard" for asset management and spatial display in the real estate industry. Moreover, his proven ability to recruit, lead and retain the "best in class" talent to implement a disruptive sales and operations strategy will be critical to our success.

Sean's passion for advancing technology, operational efficiency and delivering a timely return on investment to shareholders will serve PYXIS well.

Steve Adam, B.Sc., M.Sc., Ph.D

Advisor Geospatial Sciences, Energy Sector and Client Relations

Steve's unique vision, where businesses 'work smarter not harder', enhances our Advisory Board. As the President of AdamLabs, his greatest strength is helping companies 'cross the chasm' by implementing technological change - also the foundation of PYXIS.

Steve believes that people are at the heart of any problem - or solution. As a system based thinker, an entrepreneur, and innovation enthusiast, he strives to distinguish the difference between augmenting human capability through technology and the wisdom and discipline that must remain a human process. Without these human essentials, all technology systems will fail. He believes that leadership is participatory so his methods focus on being inclusive, collaborative, and customer-focused. WorldView supports these goals by changing how decision makers - individuals and businesses - will quickly and easily get the answers they seek.

Michael F. Goodchild, B.Sc., M.Sc., Ph.D

Advisor Geospatial Sciences, Earth Sciences and Academic Relations

Mike is the preeminent Geospatial Information Scientist of our time. The father of the Digital Earth and the leader in Neogeography, the crowdsourcing of Volunteered Geographic Information (VGI). He brings to our Advisory Board a wealth of knowledge and guidance for the emerging discipline of Digital Earth. He is Emeritus Professor of Geography at the University of California, Santa Barbara, affiliated in the Department of Geography at the University of Washington, recipient of four honorary doctorates, an elected member of several national academies of science, editor of many publications, a member of numerous editorial boards, publisher of 15 books and 500 articles, and, in 2007 winner the Prix Vautrin Lud.

Mike's research interests' include geographic information science, spatial analysis, and uncertainty in geographic data. It's this passion in the promotion of his research that helps formulate and build the foundation Digital Earth of the future.

Faramarz Samavati, B.Sc., Ph.D

Advisor Computer Sciences, Graphics and Immersive Environments

Faramarz is an internationally recognized academic expert on multi resolutions graphics and a Professor of Computer Science at the University of Calgary. His research interests include Computer Graphics, Visualization and Geometric Modeling. He has published more than 90 papers, one book and filed 3 patents. Currently, he is an Associate Editor of Computer&Graphics(Elsevier's journal) and a Network (principal) Investigator of GRAND NCE (Networks of Centers of Excellence of Canada in Graphics, Animation and New Media). In the past three years, he has received three "Best Paper" awards and the Digital Alberta Award 2013 (best in cross platform for GRSketch system).

Faramarz's insight on modelling from a computer graphics perspective will guide the PYXIS innovation™ to produce beautiful, seamless user interfaces for our WorldView product suite.

Hervé Buchwalter, B.Sc., MBA

Advisor Geospatial Sciences, Education Sector and Client Relation

Hervé provides invaluable insight to the PYXIS innovation™ as a member of our Advisory Board. As a specialist in the fields of Earth observation satellites, space earth observation and geo-information, he has been the Chairman and Chief Executive Officer of SPOT Image, one of the first public companies operating Earth Observation satellites transitioned into private activities including private funding of a fleet of commercial satellites (now a subsidiary of Airbus Defence and Space).

Hervé is well connected with the international community producing Earth observation content. His focus is to develop a clear story, strategy and sales capacity that fits with Earth Observation content community's own objectives and priorities. His passion and experience with the geospatial data distribution will guide the successful implementation of our WorldView Gallery and WorldView Channel products.

Lynn Moorman, FRCGS, Ph.D

Advisor Geospatial Sciences, Education Sector

Lynn is a researcher and educator focussed on geospatial literacy and the use of Digital Earth in the classroom. She teaches Spatial Innovation, Advanced Spatial Analysis and GIS, and Physical Geography at Mount Royal University. While Lynn's background is in the remote sensing and geomatics industry (Canada Centre for Remote Sensing, Intera, Intermap), she has studied spatial cognition and educational technologies to grasp the reciprocal relationship between geospatial technologies and spatial thinking. Lynn's research includes citizen science applications and understanding the geoliteracy abilities and requirements of the next generation of Digital Earth users. For this work she has been recognized as a Killam Scholar, Fellow of the Royal Canadian Geographical Society, and recipient of the Salvatore J. Natoli Dissertation award from the National Council for Geographic Education. She brings a passion for empowering learners, and works to enhance the intuitive interface and capabilities of WorldView Studio.