The Vision

Satellites swarm the Earth observing and measuring the events below. A web of sensors monitor and control changes and movement of a billion things each second. Silos of important data that describe places and their features grow and grow within millions of organizations.

At the PYXIS innovation™, we believe that computers can augment our intelligence but they do not replace wise choices. By providing more, higher fidelity, and timely information to a decision-maker wiser decisions can be made.

Earth location has always been a central organizational structure for knowledge discovery. Time and place help to define a thing. If we can measure it, we can manage it, or at least we can begin to understand it.

So it is not a surprise, then, that the PYXIS innovation™ shares a vision. We can organize massive disparate silos of data by Earth location. make information accessible for complex and consumer use, provide a new method of knowledge discovery and improve evidence-based decision-making. This is the hallmark of such ideas as the Geospatial Web, Al Gore's The Digital Earth, Cisco's Planetary Skin, and the US National Geospatial-Intelligence Agency's GEOINT2.

Why haven't these visions come to fruition? At the PYXIS innovation™, we believe that geospatial data integration or fusion remains a central challenge to this vision. Integrating two or more sources of geospatial information to create usable products on-demand without assistance is necessary for this vision to become reality. A participatory GeoWeb cannot be waiting for an expensive, time-consuming, manual process of data integration. The conventional GIS process cannot handle and analyze the volume, velocity and variety of information at our disposal. The bottleneck is combining data.

At the PYXIS innovation™, we have dedicated our resources to implementing an elegant solution that, among many benefits, allows geospatial data to be integrated on-demand. It's all made possible on a new Digital Earth reference (OGC® standards compliant).

Data integration is a free operation on the Digital Earth reference model so anyone can acquire data, build stunning visuals, answer complex spatial questions, and share results with others unassisted. Further, unlike the inaccuracies and distortions that web maps like Microsoft® Bing™ Maps, Google Maps™, and ESRI® ArcGIS™ Online, which have standardized their map services on the Web Mercator coordinate system, the new Digital Earth reference retains accuracy anywhere on Earth, at any scale, with any data.

Our solution enables a whole new participatory medium for organizing and exchanging Earth referenced information. It's a major breakthrough. We welcome your worldview to ours.


Perry R, Peterson
President and CEO | the PYXIS innovation™